BOOKSMITH ACADEMY

Strategy Plan

In 2023, Kate and Jen from Booksmith Academy approached Socials with Aim for social media support to launch their non-fiction writing program, The Book Forage.

They sought to build brand awareness and grow their audience organically, so we developed a bespoke social media strategy tailored to their goals. The comprehensive plan provided deep audience insights, a clear content strategy, SEO and hashtag recommendations, and actionable steps for consistent posting.

This blueprint empowered them with the tools and confidence to create engaging content, connect with their ideal audience, and grow their presence effectively.

Paid Ads

In addition to organic growth, Booksmith Academy chose to boost brand awareness and generate leads with paid advertising on Instagram and Facebook.

Over the past year, Socials with Aim has managed multiple ad campaigns for them, including a successful webinar promotion in September 2024. Working with a limited budget, we achieved impressive results—508 link clicks at just £0.0558 per click, with a strong click-through rate (CTR) of 3.83%.

This cost-effective campaign showcased the power of strategic, data-driven advertising tailored to their target audience.

Content Creation

Booksmith Academy also utilized our content creation service to elevate their marketing campaigns with high-quality, visually engaging graphics. Understanding the importance of strong visuals in capturing attention and driving engagement, we designed bespoke creative assets aligned with their brand’s aesthetic and messaging.

Each graphic was crafted to resonate with their target audience, reinforce their unique value proposition, and maintain consistency across platforms.By combining strategic copy with visually appealing, on-brand graphics, we helped Booksmith Academy create a professional and cohesive presence that supported the success of their marketing efforts.